Attracting Truckers with Employer Branding

Attracting Truckers with Employer Branding How do you attract retain talent for a specialist role that is threatened by the march of the robots and one that is probably not the first career that springs to mind for millennials? Jason Crowell is the Recruiting and Retention Manager at Brady Trucking in Colorado. In this episode, he shares how they sell the experience to prospective talent. Have a listen to the episode below, keep reading for a summary and be sure to subscribe to the  Employer Branding Podcast. Listen on  Apple Podcasts,  Stitcher Radio,  Google Play  or  SoundCloud. In this episode youll learn: About  Brady Trucking and how it started in Colorado. What challenges the trucking industry faces with the development of artificial intelligence. How you can use employer branding to competitively  attract the best truckers around. What Amazons virtuous  sales cycle has to do with Jasons employer brand strategy. How to find truckers online and more importantly activate your employer brand to do so. Why you shouldnt  spend too much money on a video for employer branding and instead tell a story about a real employee without too much equipment. How Jason calculates the return on investment on his employer branding tactics. Connect with Jason on LinkedIn.